SOAP, Some Online Architecture Practice, is an artistic research collective that works at the intersection of new media and critical spatial practice. Their work centers on the exploration of online environments, the politics of post-digital domesticities, and the continuous tension between technology and intimacy. By bringing together researchers and practitioners from various fields, including architecture, scenography, and new media arts, SOAP’s practice focuses on constructing critical and speculative apparatuses to interrogate the pervasive presence of media and its infiltration into contemporary social and cultural spheres.