Mark Farid


Mark Farid (GB)
Mark Farid is an artist, speaker, and cultural critic, specialising in the intersection of the virtual and physical world, and the affect of new technologies on the individual and their sense of self. Farid’s work embodies hacker ethics, such as privacy policies, use of surveillance technologies and the critique of social, legal, and political models. Farid graduated from Kingston University, London, with a First Class (Hons) degree in Fine Art in 2014, and has since given talks and participated in group and solo exhibitions in England, France, Germany, Spain, Denmark, Finland, Slovenia, UAE, and Japan. Farid gave a TEDx talk in 2017 about his first two projects, Data Shadow (2015), and Poisonous Antidote (2016), and took part in the Sundance New Frontier program, 2016, for his on-going project, Seeing I (2020). Farid had a solo exhibition at Ars Electronica Digital Arts Festival, 2019, and was recently selected for the European Media Artist Residency Exchange, 2020/21. Farid regularly give public lectures and workshops at leading universities, and his projects have been covered by media outlets worldwide. He frequently engages in art and technology conversations, has appeared on Fox News, Sky News, Arte, BBC Radio 4, BBC 5Live, and is an in-frequent contributor to The Telegraph.  
  • Seeing-I © Mark Farid

work in progress!

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For 24-hours a day, for  several days, artist Mark Farid will wear a virtual reality headset, experiencing life through the eyes and ears of one person; hearing only what they hear and seeing only what they see for two weeks.

Inspired by Psychologist Philip Zimbardo’s ‘Stanford Prison Experiment’ (1971), Philosopher Jean Baudrillard’s ‘Simulacra and Simulation’ (1981), and Artist Josh Harris’ ‘Quiet: We Live in Public’ (1999), Seeing I will confine Farid to a gallery space, subject to the simulated life of the project’s Other. With no existing relationship to the Other, how will the constant stream of artificial sights and sounds start to displace Farid’s own internal monologue? For the duration of the project, Farid will experience no human interaction relative to his own life, allowing his indirect relationship with the Other to become his leading narrative.

Adapting the question of nature vs. nurture to the digital age, Seeing I will consider how large a portion of the individual is an inherent self, and how large a portion is a consequence of environment and culture. How will the 14-days alter Farid’s movement, mannerisms, personality, and most importantly, his rationale? Without free will to determine and shape who he is, will Farid’s consciousness be enough to deter significant change?

Seeing I was conceived and created by artist Mark Farid, is commissioned by arebyte Gallery, UK, and the European Media Art Platform, EU, and supported by the Sundance Institute, USA, and the National Theatre Immersive Storytelling Studio, UK.


EMAP/EMARE grants of Mark Farid