PROFILING THE PROFILERS @ 26th Biennial of Design, Ljubljana
  • ©
  • ©
  • © will participate with ONLINE CULTURE WARS and PROFILING THE PROFILERS in the exhibition Common Knowledge to the 26th Biennial of Design, Ljubljana.
The exhibition opens 16 January 2020 at 18:00.

The map Online Culture Wars is an overlay of hundreds of politicised memes, along with influential political figures and symbols. It is designed as a discussion starter, intended to visualise and contextualise the ongoing online culture wars, and some of the main political references, actors and influencers. From Twitter to Facebook, Instagram, Reddit, Gab or 4chan, one of the by-products of online culture wars is the over-politicisation of seemingly mundane topics, products, practices and cultural elements. In recent years, online cultures have been subjected to a growing polarisation, politicisation and radicalisation, influenced by numerous actors and magnified by social networks. This cartography offers a representation of online ideological and political frictions, integrated into the visual system of a Political Compass meme.

Based on state of the art big data analytics techniques, PROFILING THE PROFILERS generates a series of highly detailed digital profiles of big tech companies – ie. psychological, cultural and political profiles – similar to the ones constantly generated for each user by these very same companies. In other words, this algorithm performs a sousveillance of big tech companies using their own tools.